markETS was a research project based on social and environmental sustainability. Our group's focus was the ETS (Edmonton Transport System) and how it could attract more people to use it. Through research analysis and several surveys we began to design based on the user's wants and needs. We realized we could not change policy, bus times or frequency but as designers we can create more value in public transit by providing a pleasant user experience.
Our target market was people who have the ability and means to take public transit, but choose not to. To solve our problem and speak to the target market, we looked at what other major cities are doing in regards to making public transport a more pleasant experience. Many cities incorporate other businesses, activities and creative installations within their transit systems. We were inspired by the allure of multi-tasking whilst taking transit to make more value of your time.
As a result, we designed markETS which is essentially a market within the ETS transit system. markETS would create revenue for local vendors, allow multi-tasking for busy people, pass the time while people wait, draws in more people to take ETS and most importantly adds value to the user’s experience.
Additionally, we designed an app interface which would allow the user to see where vendors would be located along the LRT line. The app would also give information about LRT and bus times, vendor hours and other information to help with your ETS experience.